Its budget has been cut 25 percent, but there will be no layoffs at the Oak Ridge Convention and Visitors Bureau.
Instead, the four-person staff will focus on attracting more weekend visitors to the Secret City and bringing in more events, possibly including those that generate fees. The organization could “own more events,” ORCVB President Katy Brown said, and rely on more grassroots efforts. That could include using more social media and travel writers.
“It’s going to be a shift,” Brown said Monday after the Oak Ridge City Council approved—in a voice vote with no opposition—a new one-year $300,000 contract for the ORCVB, the city’s main tourism organization. The funding is down from $410,000 last year. [Read more…]