The public debate gained notoriety in December with a dispute over an electronic sign featuring an animated Santa. After months of meetings and hours of discussions, it could be close to being resolved, although the community appears to remain divided.
On Monday night, the Oak Ridge City Council voted 4-3 to approve, in the first of two monthly votes, ordinance changes that would, among other things, prohibit videos or continuously scrolling messages on electronic signs, revisions that would presumably prevent an animated Santa.
The revised ordinance would require messages on the increasingly popular signs to be static and remain displayed for five seconds. The changes, which still have to be approved on second and final reading in September, would also govern signs used for sporting events, set maximum brightness levels, and require the displays to automatically dim through photo cell technology. [Read more…]