If you are wondering what these message boards and yard signs are doing all over town, wonder no more.

The portable message boards have a simple message of “Buckle Up Tonight” that flashes twice as each car passes. The yard signs read on one side “Buckle Up Tonight to See Tomorrow.” The message on the other reads “Exercise Some Restraint When You Go Out Tonight,” and it shows a seatbelt graphic.

This is part of a campaign organized by University of Tennessee Center for Transportation Research. This initiative is funded by the Centers for Disease Control (CDC) and Tennessee Highway Safety Office to increase nighttime seat belt use. [Read more…]