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Guest column: Electronic signs a reality, responsible use should be allowed

Posted at 10:36 pm March 1, 2013
By Oak Ridge Today Guest Columns 13 Comments

Note: This is a copy of a Jan. 28 letter from the Oak Ridge Chamber of Commerce that was received by the Municipal Planning Commission during a recent public hearing on electronic signs.

On Aug. 23, 2012, the City’s Community Development Director sent a letter to the Oak Ridge Chamber of Commerce requesting Development Forum help in clarifying and updating the city’s electronic reader board (moving copy) sign regulations. The Forum first discussed this issue with Community Development staff on Sept. 6 and provided broad feedback associated with issues such as light intensity and the need to incorporate new sign technologies into the city’s regulations. The Chamber remained in contact with city staff, but proposed language was not provided until December.

Since then, the Development Forum and representatives of the Oak Ridge Business Coalition have collaborated in discussions associated with proposed revisions to the city sign ordinance pertaining to reader board signs (moving copy signs). It is our shared opinion that:

[Read more…]

Filed Under: Business, Government, Guest Columns, Oak Ridge, Oak Ridge Tagged With: advertising, animation, Development Forum, display time, electronic signs, light intensity, moving copy signs, Oak Ridge Business Coalition, Oak Ridge Chamber of Commerce, Oak Ridge Community Development, reader board signs, video

City asked to strike balance between businesses, community over electronic signs

Posted at 11:18 am February 23, 2013
By John Huotari 10 Comments

Misty Robbins at Electronic Signs Public Hearing

Misty Robbins, right, of Snappy Tomato Pizza, said the restaurant could buy an electronic sign but wants to see what new regulations might be issued to govern them.

Business owners call them effective, a great way to get out their messages.

But a few residents call them distracting and offensive, at least in some cases.

Caught in the middle are Oak Ridge officials. They are trying to write new regulations for the electronic signs, considering how to govern brightness, display times, and transitions between messages.

[Read more…]

Filed Under: Business, Government, Oak Ridge, Oak Ridge, Top Stories Tagged With: animation, brightness, business owners, Dan Robbins, display times, electronic signs, Melton Lake Drive, Misty Robbins, Oak Ridge Community Development, Oak Ridge Municipal Planning Commission, residents, Rick Chinn, sign ordinance, Sigurd Christensen, Terry Domm, Toney Stevens, video

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