ORNL Federal Credit Union has named a vice president of brand, marketing, and communications strategy.

The new vice president, Tommy Smith, will be responsible for strategic direction and day-to-day operations of the credit union’s branding, marketing, and communications, as well as the enhancement and growth of the ORNL FCU brand, a press release said. Smith will report directly to ORNL FCU’s Executive Vice President and Chief Operating Officer Melodie Godfrey.

“We are committed to delivering enhanced value to our members, which includes building an internal team of talented, experienced, and caring financial service professionals,” Godfrey said. “Tommy Smith will play a key role in ensuring that ORNL FCU continues to deliver on this promise to our members and the communities we serve.” [Read more…]