Oak Ridge Today

ORNL Federal Credit Union appoints marketing, communications VP

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Tommy Smith

Tommy Smith

ORNL Federal Credit Union has named a vice president of brand, marketing, and communications strategy.

The new vice president, Tommy Smith, will be responsible for strategic direction and day-to-day operations of the credit union’s branding, marketing, and communications, as well as the enhancement and growth of the ORNL FCU brand, a press release said. Smith will report directly to ORNL FCU’s Executive Vice President and Chief Operating Officer Melodie Godfrey.

“We are committed to delivering enhanced value to our members, which includes building an internal team of talented, experienced, and caring financial service professionals,” Godfrey said. “Tommy Smith will play a key role in ensuring that ORNL FCU continues to deliver on this promise to our members and the communities we serve.” [Read more…]

ORNL FCU donates sweepstakes winnings to Girls Inc.

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Girls Inc. with ORNL Federal Credit Union Sweepstakes Winnings

ORNL Federal Credit Union collected thousands of dollars worth of electronics and household goods during the Credit Union Magic Minute Loyalty Dash sponsored by PSCU,  and the credit union donated its winnings to Girls Inc. of Oak Ridge on Thursday, Feb. 6.

PSCU, the nation’s leading Credit Union Service Organization, or CUSO, conceived and fully sponsored the Credit Union Magic Minute Loyalty Sweepstakes as a way to give their member-owner credit unions, including ORNL FCU, the shopping thrill of a lifetime, a press release said.

ORNL FCU members were encouraged to register their contact information on their credit union’s CURewards loyalty program website, the press release said. By using their ORNL FCU credit or debit card during the sweepstakes eligibility period, members’ names were automatically entered in a series of eight weekly drawings. [Read more…]

Small business cash mob at Hot Bagel at lunchtime Thursday

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Hot Bagel

An Oak Ridge-based credit union is having its next small business cash mob at Hot Bagel Co. at lunchtime Thursday.

An Oak Ridge-based credit union is having its next small business cash mob at Hot Bagel Co. at lunchtime Thursday.

The cash mob is scheduled from 11 a.m. to 1 p.m. Thursday. The first 30 people there will receive a free $20 gift card courtesy of ORNL Federal Credit Union. There is a limit of one per family or couple. Other special offers will also be available.

It’s the credit union’s Small Business Counts Cash Mob, which started in late July, and the first one at lunch.

Hot Bagel Co. was selected thanks to multiple nominations led by ORNL Federal Credit Union member Mark Medley, a press release said. Hot Bagel is located at 1155 Oak Ridge Turnpike in the Manhattan Place shopping center. [Read more…]

ORNL FCU donates $65,000 to United Way, a 65 percent increase

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ORNL Federal Credit Union and United Way of Anderson County

Pictured above from left to right are Lisa Thompson and Chris Boler, co-chairs of ORNL Federal Credit Union employee campaign; Leslie Daugherty, ORNL FCU loaned executive; and Edwena and Charles Crowe, 2013 UWAC campaign chair family. (Photo courtesy United Way of Anderson County)

Each fall, ORNL Federal Credit Union employees help raise funds for the United Way of Anderson County, and  donations this year were up more than 65 percent, a press release said.

ORNL FCU raised roughly $66,000, the release said. The money came from employee donations, ORNL FCU’s corporate donation, and an interactive employee auction site. The fundraising total was up significantly from 2012.

The theme of this year’s internal fundraising effort was Uni and Ted Way’s Excellent Adventure, a parody of the movie “Bill and Ted’s Excellent Adventure,” the release said. [Read more…]

ORNL Federal Credit Union launches small business cash mob campaign

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ORNL Federal Credit Union recently announced it has launched a Small Business Counts cash mob campaign, and it was scheduled to start this month.

A cash mob is a group of people who assemble at a local business to make purchases as a gesture of support for that business as well as the overall community, a press release said. The credit union’s grassroots program, Small Business Counts, is designed to help local merchants in the 16 East Tennessee communities that it serves through the use of promotion, social networking, and even direct financial support. [Read more…]