Frigid temperatures are causing high demand for electricity across the Southeastern United States, the Tennessee Valley Authority said Thursday.

As a result, TVA is asking all electric power consumers—including residential, commercial, and industrial customers—to voluntarily reduce their use of electricity until Friday afternoon.

“Any reductions in electricity use can help ensure a continued supply of power to essential services throughout TVA’s seven-state service territory and avoid interruptions of service,” the public utility said in a press release. “All available generating resources are being used to meet the peak power demand.” [Read more…]